Oregon teen sells US$1m custom socks
Print Edition
SEVENTEEN-YEAR-OLD Oregon resident Brennan Agranoff spends his days going to school, doing chores and running his custom-design sock business.
It’s no simple hobby: Agranoff is the founder and CEO of HoopSwagg, and he has already sold US$1 million in custom socks.
“I have enough socks in this warehouse to wear every day until I die, and I was like, ‘Wow, that’s shocking,’” Agranoff told the Portland TV station KATU.
Agranoff gets about 100 new sock orders every day for the more than 500 designs that he comes up with himself. He has produced socks based on the Portland Airport carpet, socks with a galaxy theme and even socks printed with pictures of the goats his family owns.
“My ideas, they’re either really random or based on what is happening right now,” he said.
Agranoff came up with the idea when he was just 13 years old, while at a high school basketball game. He spent the next six months researching how to put together the company, teaching himself how to code and the basics of graphic design.
“Every day is kind of an adventure really,” Agranoff’s father Brian said.
“Never underestimate the power and ability your kids have to do something cool.”
Brennan Agranoff works about five or six hours a day after school. He plans to pursue a college education.
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