'Vulgar' Ads For Coconut Juice Spark Controversy

2017/02/22

Chen Xiaoli

The outdoor and online advertisements for coconut juice of Coconut Palm Group, a leading Chinese drinks producer based in Hainan Province, have sparked controversy on Chinese social media.

The ads, all featuring sexy young women in bikini or low-cut top, claim that having a can of the drink every day will make you fairer, tender and boost the bust.

However, Chinese Weibo users complained that the content of the ads were of low taste and their benefits exaggerated.

Chinese nutritionists also questioned the adverts' claims. Jiang Zhuoqin, a nutriology expert with Guangzhou-based Sun Yat-sen University, said the juice was just a drink but not a nutritional product and therefore had no benefits.

This is not the first time the beverage producer has released such vulgar advertisements.

The enterprise was criticized for its vulgar ads eight years ago. Promoting slogans for its drinks such as "Wives like husbands who drink the pomegranate juice" or "Papaya full, I plump" also sparked controversy in 2009.

The picture on its official website has now been replaced with a good-looking woman in normal dress.

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'Vulgar' Ads For Coconut Juice Spark Controversy

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