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Wan LixinOpinion deputy editor of Shanghai Daily
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Institute Launched to Train Professional Online Broadcasters
Live online broadcasting is the new booming business as a large number of online broadcasters have made great fortune out of it.
Seeing the huge potential, a professional institute to train people into online celebrities opened recently in Wuhan, capital city of Hubei Province.
Trainees are taught to improve the ambience of “dreams come true” for their followers. The training sessions include body building, dancing, etiquette and makeup.
They are trained to do experiential online shopping broadcasting for e-business platforms for which virtual reality or augmented reality might be the future trend.
For example, some live online broadcasters have earned a fortune in cooperation with gymnasiums through first-hand interaction with private fitness coach and experiencing the gym facilities.
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