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September 28, 2015

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Home » Supplement » Germany

Fissler Academy blends art and cooking

By Jiang Xinhua | September 28, 2015, Monday | Print Edition

Fissler, one of the world’s leading brands for high-quality cookware, unveiled its sixth cooking studio in China recently in Qingdao, a port city in Shandong Province. The Fissler Academy hopes to create the joy of cooking and adds art to the life of Chinese families.

“With a 170-year history, the company entered the China market in 2004. We focus much on creative marketing methods such as cooking events and educational programs,” says Markus H. Kepka, CEO and managing director of Fissler GmbH. “Fissler Academy brings people together to cook and share experiences.”

The academy aims to instill a passion for cooking into people and make children interested in cooking at an early age. Fissler Studio is designed like a home where people can relax after a day of work, smell and taste food prepared using Fissler products. It is also a place for young chefs to learn from each other.

In addition to learning preparation of Chinese and Western dishes, people are also taught table manner, knowledge of coffee, tea and wine, and nutrition. The Fissler Academy also offers space for team building, birthday party and private cooking session for friends.

Children will be delighted to hold a birthday party there by cooking food themselves based on a menu that includes orange radish salad, bruschetta Bolognese, mango pudding, chocolate cookie, fruit tart and fresh squeezed juice. Parents can offer a hand and share their joy.

“We have made great effort in running the Fissler Academy with our retailers. Our team is still exploring and learning,” says Kepka. “The academy put its headquarters in Shanghai after considering factors of location, partners and chef resources. Quality is the top priority.”

Famous Hong Kong chef Jacky Yu, one of the academy’s advisors, told Shanghai Daily that the academy is all about life attitude, fashion and happiness.

“We share the same goal for fine food,” said Paul Pairet, chef of Ultraviolet and Mr & Mrs Bund. “Although I have attended many cooking schools around the world, the Fissler Academy shows the joy of cooking rather than boring you with rules and recipe books. I use Fissler cookware everyday and they always give me surprises.”

Wüsthof Knife, a brand with history of more than 200 years, has cooperated with Fissler for four years. Lebenslauf Harald Wüsthof, managing director and CEO of Wüsthof, believes that knife and fire are the basics of cooking.

“Fissler has much more marketing experiences and gives us fresh ideas,” he said.

Last week, Fissler marked its 10th anniversary in China with an exhibition at Three on the Bund. The show, lasting from September 17 to 26, displayed Fissler cookware alongside musical instruments, fashion bags and aircraft models to show the art of living and high fashion.

As a market leader in creative, high-class cookware, Fissler tries to add value to the life of its customers through good service.

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