Mary Kay delays senescence with advanced tech
Print Edition
URBAN professional women are often confronted with aging worries due to working or living pressure. In skin care product category, Vitamin A is recognized as one of the most effective
vitamins for anti-aging treatment, due to its unique capacity to stimulate collagen production, accelerate cell reproduction and normalize skin keratinization.
The use of vitamin A can prevent the growing of wrinkles and keep the skin tight and therefore becomes quite common in many anti-aging products. However, naked pure vitamin A is not stable due to it is highly sensitive to oxidation and light. Thereafter, its application in skin care products had become world class challenge and puzzle in cosmetic industry.
The unique solution by Mary Kay, however, conquers the problem by its latest innovation Microcapsule protected Release on Demand™ RND vitamin A and won a prize in the latest Shanghai Best Practice Award in the Best Innovation Practice.
As a company dedicated to high-quality skin care, Mary Kay has always been innovating its technologies to create products that best suit customer needs.
To better upgrade the effect of vitamin A in cosmetics, the company has been making efforts to raise the vitality of the ingredient.
In its latest solution to keep the vitality of vitamin A, Mary Kay has introduced an advanced microcapsule technology, partnership with a Israel company to shield vitamin A away from air oxidation, light, temperature and sweat, thus fully protecting the structure and vitality of vitamin A.
Amazingly, in an environment invisible to naked eyes, it is only when a person’s finger presses the product that the vitamin A starts to exude into the skin via Release on Demand™ (RND™) technology.
The vitamin A microcapsule is released by the time of rubbing the product onto the skin. Until the moment of application on skin, the microcapsule remains fresh and potent, due to its high and improved stability.
The new products for night use have been well received in the market since it was first released in October, 2013. More than 30,000 bottles of such night cosmetics are sold every month, bringing an annual profit of 300 million yuan (US$47.49 million).
In 1963, Mary Kay Ash started the company with the wish to help women acquire individual growth and economic success. Since then, the brand has developed into one of the best cosmetics companies in the world.
Today, Mary Kay has become a world top direct seller of beauty products with annual sales exceeding US$4 billion, over 3.5 million independent Beauty Consultants, and businesses covering 35 countries and regions all around the world.
In 1995, Mary Kay opened its first overseas production center in Hangzhou and upgraded it to be the regional center in the Asia-Pacific region. The company has branches in 35 Chinese major cities or provinces as China has become its largest market in the world.
As the company carries a mission of enriching women’s life, it values the dream and ambition of every individual. It has no harsh entry for sales starters and runs flexible return and exchange policy, assuring women that wish to be part of the Mary Kay family.
As a cosmetics brand, Mary Kay always places safety as its superior standard and is always doing its best in investment and research to meet the needs of Chinese customers.
Currently, Mary Kay has 13 series of 200 products, covering skin protection and beatification.
To provide more specific services, the company in 2010 introduced tailored services for customers by letting professional consultants give suggestions and guidance according to individual conditions. The company also provides free product trials and delivery.
This year, Mary Kay celebrated its 20th year in China. According to statistics by Kantar Worldpanel, the brand has been for years a top one in terms of market share.
Mary Kay has this year released its new motto — Better Me 365, which means every day a new and better self is in presence for women.
In October, Mary Kay released its new high-end product in China and will later this year release a multi-functional skin care equipment. The company also plans to introduce in the market a new kind of drink to enhance beauty from inner health.
The new research and development center of Mary Kay has been built in Hangzhou, one of the most beautiful cities in China since 2014 and will surely design and offer more innovative products to delight all customers in Asia Pacific region in the times to come.
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