Estée Lauder Companies’ care for ‘left-behind’ kids
Print Edition
The Estée Lauder Companies’ Care for Left-behind Children program is the first truly localized corporate social responsibility program which was officially launched in 2013.
This year marks the first time for Estée Lauder Companies to launch the annual summer camp activity by joining hands with China Youth Development Foundation.
“Left-behind children” is the name for children who are left in villages to be looked after by grandparents or other relatives while their parents took jobs as migrant workers in China’s booming large cities.
It is estimated that there are about 9.02 million "left-behind" children in China and according to a joint survey by Youth Development Foundation and Tsinghua University, offering mental support and care would become a key step in offering help to these left-behind children and their families. As these children's parents are not around, and many of them attend boarding schools, it is important to train teachers and raise awareness, researchers pointed out.
Local tutors could play a vital role in facilitating these children’s development and a lot of efforts has been poured into helping these children. This mainly focuses on helping them develop positive emotional communication, build their ability and courage to face difficulties as well as cultivate their innovative thinking, organizational skills and team working spirit.
The Estée Lauder Companies teacher training workshop has been offering guidance on teaching left-behind children and in the past three years it has covered more than 150 teachers in 74 schools.
The Estée Lauder Companies has invited psychologists to give lectures and discuss teaching methods to address the specific issues of such children.
The program includes modules in areas such as tutoring, psychological health education and painting therapy, all designed to meet the needs of kids whose parents are working away from home. Besides, the third session of the tutors’ training program ended successfully last month.
A total of 40 left-behind children from five provinces, including Anhui and Sichuan, attended the five-day summer camp in August in Shanghai.
They visited the Oriental Pearl TV Tower, Shanghai Natural History Museum, Shanghai Disney Resort as well as Estée Lauder Companies’ Asia Pacific Research and Development Center.
The summer camp included painting courses, psychological counseling as well as city tours.
One of the favorite activities during the summer camp is the “paint ideal childhood” activity which encouraged the kids to make customized postcards. Most kids wrote down words of love and cherish on the postcards that were designed by the company’s staff and volunteers.
One left-behind child whose hometown is in Jinzhai County in Anhui Province said he wants to send this colorful postcard to his farther who has been working away from home to send his warmest wishes and hope his father would come back home earlier.
"Left-behind children are not necessarily short of financial support, they just need more mental care and psychological counseling and the summer camp is a good form for children to build up their capability besides going to school and receiving basic education," said Zhao Xiyan, a teacher from Sichuan Province who has participated in the program's previous training sessions.
Estée Lauder Companies has been encouraging and enabling its employees, brands and consumers to actively engage in the communities and to protect the environment as well as supporting inclusion and diversity, the arts, women’s health, women’s empowerment, education, environment, health and human services and emergency disaster relief.
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