“Donate One Yuan” — Love is around you
Print Edition
YUM! China’s nationwide charitable campaign “Donate One Yuan” is entering its 9th year this summer and has the potential to raise more funds and generate more awareness as well as public support than ever before.
The “Donate One Yuan” program began in 2008, in collaboration with the China Foundation for Poverty Alleviation. It aims to encourage employees and customers at Yum! China’s nationwide network of KFC, Pizza Hut, Pizza Hut Delivery and East Dawning restaurants to give small donations — starting from just one yuan (US$0.15) — to provide nutrition enhancement food for needy children in China’s most impoverished mountainous areas.
Through Yum! China’s network of more than 7,000 restaurants, the campaign has so far raised close to 130 million yuan in the past eight years, which includes over 25 million yuan from the company and its employees.
“Yum! China is built upon a foundation of excellence, and this extends right across our businesses — from the restaurants that we operate, our people and through to the food that we serve. We take great pride in our track record, but the greatest satisfaction for all of us is achieved through the ability to give back to the country and the communities that we are a part of,” said Micky Pant, CEO of Yum! China.
“I personally encourage all of our 400,000 employees in China to support this campaign, as we do as a business, and I would like to take this opportunity to ask our customers and society at large to get behind this.”
One yuan is a small amount of money, but when you multiply it by millions of people, it can go a very long way. I recently visited a rural school in Xundian County, Kunming which directly benefits from ‘Donate One Yuan,’ and saw firsthand the difference that we are able to make to people’s everyday lives.
“I would like to challenge everyone to help make this a record breaking year for this great cause, and help us to help more people, more families and more communities in more parts of China than ever before,” said Pant.
To ensure that the donations go where they are intended, and following the campaign’s initial launch in 2008, Yum! China has renovated all of its cashier systems to separate the donations of individual customers from its everyday business revenue.
This year, the slogan for “Donate One Yuan” is “Love is around you.” By posting the slogan through media outlets and on social networking sites, Yum! China hopes to send the message directly to consumers that donations are not the only way to make a contribution, simply spreading the word acts to raise awareness from a larger proportion of the society.
Working with the China Foundation for Poverty Alleviation, the “Donate One Yuan” project has provided around 30 million supplement meals for more than 185,000 children by the end of March this year, and the areas receiving the aid has spread from Sichuan Province to other regions such as Yunnan, Guangxi, Guizhou and Hunan. It has also donated ‘Love Canteens’ equipment to more than 600 schools in impoverished mountain areas.
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