Coca-Cola honored for innovation in disaster relief
Print Edition
COCA-COLA China was recently awarded for its outstanding contribution to helping Shanghai’s move toward a technology and innovation hub. Its “Clean Water 24” program was named the “Innovation and Development: Multinational Companies in Shanghai” Best Innovation Practice in Community Contribution category.
Coca-Cola “Clean Water 24” is an emergency drinking water supply mechanism launched in collaboration with local government bodies and civil society that provides safe drinking water to communities that find themselves in urgent need following a disaster.
“China suffers from frequent natural disasters due to the complicated geographic and climate conditions at play in its vast territory. During times of disaster, drinking water is always one of the most-needed supplies. However, the traditional disaster-relief model has often failed to meet immediate need for fresh drinking water in remote areas. Coca-Cola China first began to establish partnerships with multiple parties, including scholars, government and civil society organizations, to learn about disaster-relief models in China following the 2008 Wenchuan
earthquake in Sichuan. In 2013, the company launched the innovative ‘Clean Water 24’ emergency drinking-water supply mechanism, ” said Huaying Zhang, vice president of sustainability from Coca-Cola Greater China and Korea.
“Clean Water 24” leverages “Golden Triangle” model, which focuses on collaborative efforts between government, businesses and civil society as they come together to tackle all kinds of social, economic, financial and governmental issues.
This innovative model not only promotes the economic value of the Coca-Cola value chain and operational network, but also enhances its social value. Along with the expertise of government and NGO partners, “Clean Water 24” enables the prompt allocation of bottles of drinking water from locations nearest to the people in need.
In the aftermath of the Sichuan Ya’an earthquake of April 2013, Coca-Cola delivered the first batch of drinking water to disaster-stricken areas within four hours of the earthquake. When an earthquake struck Ludian in Yunnan Province in August 2014, Coca-Cola quickly allocates its resources in neighboring provinces in order to supply drinking water to the impacted region. Aa total of 72,000 bottles of water were ready in a single hour.
Since its first activation in 2013, the “Clean Water 24” emergency drinking water supply mechanism has been employed on 44 occasions and delivered more than 7.2 million bottles of drinking water to nearly 730,000 people in disaster-affected areas.
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