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Twitter livestream
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TWITTER announced this week a deal to stream 150 US college sports matches, boosting its live television offerings as it tries to lure more users and revenue.
Twitter will be the top streaming partner for PAC-12 Plus, a broadband network of live events produced by the dozen universities in the conference.
“Our partnership with the Pac-12 Networks will give sports fans a great way to view live sporting events participate participate in live Twitter conversations,” Twitter chief financial officer Anthony Noto said.
The two most followed sports, basketball and US football, which generate millions in revenue from cable network contracts, are not part of the streaming partnership.
The San Francisco-based company announced a US$10-million deal in April with the National Football League to stream professional US football games on Thursday nights.
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