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April 17, 2016

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Home » Sunday » Technology

Amazon’s fast foray into fashion retail

By Thomas Urbain | April 17, 2016, Sunday | Print Edition

IN recent months, Amazon has been foraying into fashion.

For one, Amazon launched a daily, free half-hour online show on fashion in early March, its first-ever live-streaming program.

It also became the main partner of the fledgling New York Men’s Fashion Week, which held its second season of shows in January.

And the giant founded by US entrepreneur Jeff Bezos has also begun airing “The Fashion Fund,” a reality show during which young designers face off against each other in a competition sponsored by the Council of Fashion Designers of America (CFDA) that organizes New York Fashion Week.

As for its more muted moves — these are visible on Amazon.com where new fashion labels have popped up that, it turns out, have been trademarked by the tech giant.

The labels Lark & Ro, North Eleven and Franklin Tailored have been registered by Amazon over the past few months, according to data accessed by AFP on the website of the European Union Intellectual Property Office.

After focusing on clothes designed, made and sold by others, Amazon — whose revenue in 2015 passed the US$100 billion mark — is developing its own clothing lines.

Analysts at the Cowen Group said in July that they expected Amazon to become the leading US apparel retailer by 2017.

They forecast US$27.7 billion in revenue next year and US$52 billion in 2020 — and that in the US alone.

On a more international front, chains such as H&M and Zara also have reason to be concerned.

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