Boro, Brighton set for richest-ever game
Print Edition
IT’S one game, with about US$250 million riding on it.
When Middlesbrough and Brighton meet in the League Championship today, they’ll be taking part in the most valuable soccer game in history.
For the winner, a place in the English Premier League and all the riches that offers. The league’s new domestic and international TV deals start next season and are worth a record US$12 billion over three years.
For the loser, brief agony — but there’s a catch. The team will drop into the four-team playoffs, so it will get a second chance at achieving promotion over the next three weeks.
“This isn’t a normal game,” said Middlesbrough manager Aitor Karanka, the former Real Madrid defender who used to be assistant coach at the Spanish club under Jose Mourinho.
Heading into the final round of games, Middlesbrough and Brighton have 88 points, behind already-promoted Burnley. Middlesbrough is second on goal difference, so a draw will also be good enough for promotion.
Soccer finance expert Deloitte has worked out that the team promoted will benefit from future additional revenue of at least 170 million pounds (US$246 million) compared to what it would generate if not promoted. This is based on a combination of extra revenue attained from playing in the Premier League next season (at least US$140 million) and guaranteed “parachute payments” in the 2017-18 and 2018-19 seasons if it is relegated after one season (US$110 million across the two seasons).
That is about 40 million pounds more than in 2015, because of the Premier League’s new television rights deals.
The increase in revenue for the promoted team could rise to in excess of US$420 million if it survives the first season in the Premier League, Deloitte said.
That is far beyond what winners of football’s most coveted titles — the World Cup or Europe’s Champions League — will earn in prize money.
FIFA paid the German soccer federation US$35 million for winning the 2014 World Cup.
European champion Barcelona got over 61 million euros (US$69 million) from UEFA for winning the title last year, though runner-up Juventus was the biggest earner, getting 89 million euros because of its share of lucrative Italian TV rights.
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