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Social Media funding
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THE Indian ice hockey association has turned to crowd funding to raise money to send a team to an international tournament in Kuwait next week. The Ice Hockey Association of India launched its campaign last week using a Twitter hashtag and setting up a website to collect funds. “The response has been very good as we already have collected half of the targeted 2 million rupees (US$32,250),” hockey association director Akshay Kumar said.
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