Shanghai Film Art Center reopens with multiple functions
Print Edition
THE refurbished Shanghai Film Art Center reopened to the public yesterday, a day before the city hosts the 25th Shanghai International Film Festival through June 18.
The theater, which is one of the largest in China, will have a pop-up store themed on the animated film series “Yao-Chinese Folktales.”
The store will stay open until June 23 and will sell spinoffs and cultural products based on the unique concept of “Yao,” which can be interpreted as a demon or a monster in Chinese.
Popular scenes and art installations from the eight-episode collection’s “Ship Down the Well,” “Nobody,” “Goose Mountain,” and “Old Man Yang” are on display and will appeal to those who are interested in ink painting, paper-cutting, and shadow play.
The second season of the animated series is also being released. It will be developed into an influential, homegrown animated IP.
One of the most popular episodes, “Nobody,” will also be adapted into a feature film.
The short animated film was shot from the perspective of a pig monster, a “small potato,” whose antics resonated with the viewers.
“The second season will adhere to diversified innovation in creation,” said Chen Liaoyu, chief director of the series. “The animations will reinterpret real life, offer thoughts on reality and human relationships, and focus on the emotions of ordinary people.”
The store will also sell products featuring well-known characters from Shanghai Animation Film Studio’s other cultural IPs, such as “Mr Black” and “Calabash Brothers.”
The film center will provide tailor-made services for international premieres, art events, and new releases of fashionable brands, according to Wang Jian’er, chairman of Shanghai Film Group.
“It will also become a platform to discover and nurture young talent with dreams and passions for filmmaking,” Wang pointed out.
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