Advertising broke child photo law
Print Edition
AN English training center in Changning District has been fined 400,000 yuan (US$61,538) for illegally featuring young children in its advertisements, Shanghai’s market watchdog said yesterday.
Advertisers in China are banned from using children under the age of 10 in commercial advertising, according to China’s new advertisement law, which came into effect in September last year.
DaDaABC, an English center on Tianshan Road W., used the images of 10 children, including Tian Yucheng, the daughter of former Olympic diving champion Tian Liang, and Liu Chutian, who appeared in the historical epic TV series “Legend of Miyue,” in its website advertisements alongside endorsements, according to the Shanghai Industrial and Commercial Administrative Bureau.
The watchdog has investigated more than 2,500 advertising-related cases and imposed fines totaling 81.14 million yuan since September last year.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
