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August 12, 2014

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Home » Metro » Entertainment and Culture

Popularity of printed books on the rise

By Jasmine Zhao | August 12, 2014, Tuesday | Print Edition

SOME 70 percent of Shanghai residents prefer reading printed material than reading online, according to a new survey.

This is 5 percentage points more than last year, according to the poll of 4,000 people released by the Shanghai Press and Publication Bureau yesterday.

Many of those interviewed for the annual survey said holding a book provides a better reading experience.

They said a reader’s eyes become tired more quickly when staring at a screen.

Just under 44 percent of respondents said they spent more time on traditional than digital reading, compared with 33 percent who spent more time on reading on a screen.

The survey also found that almost 60 percent of recipients said they wouldn’t pay for e-books or to subscribe to online publications.

About 15 percent of the respondents said they are willing to pay for online publications at a price of less than 20 yuan (US$3.25) — up less than 4 percentage points on last year.

Meanwhile, nearly 70 percent of respondents said they spent at least 50 yuan buying printed books every year.

About 55 percent of respondents said they spent at least an hour on the Internet every day, up 5 percentage points from last year.

Cellphones remain the most-used device for digital reading among city residents, the report said.

Respondents said they usually bought books recommended by family members, followed by friends and teachers.

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