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'Van Gogh Alive' exhibit offers new way to experience art
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BE prepared for a vibrant symphony of light, color and sound, combined and amplified to create what visitors are calling “an experience like no other” at the Cadillac multimedia exhibition “Van Gogh Alive: The Experience.”
Currently on view at Xintiandi through August 30, the 30-minute multi-sensory exhibition created by Grande Exhibitions highlights the artist’s prolific 10-year career as a painter (1880-1890).
Over 3,000 images of Van Gogh’s most famous works are brought to life in a whirlwind of vibrant colors and vivid details.
By projecting high-definition images of the paintings on walls, columns, ceilings and even floors, visitors can walk through images of famous works such as “The Starry Night,” “Sunflowers,” “The Cafe Terrace on the Place du Forum,” “The Yellow House,” “Bedroom in Aires” and many more.
While navigating the exhibition, visitors can also learn about the artist's life through a series of multimedia displays of Van Gogh’s letters, quotations and family photographs, which offer insight into the origins of his paintings. Projections of modern images such as a wheat field and train tracks are also shown in an attempt to combine contemporary images with the artist’s past.
As part of the 2015 Shanghai International Arts Festival’s special exhibition, “Van Gogh Alive” is the synthesis of traditional art and modern technology. The exhibition aims to create a diversified museum experience to promote a dialogue between art and its viewers. Rather than seeing it from afar, or behind glass in a typical fine arts museum, visitors get to wander throughout the space, explore nooks and crannies and engage with the artist’s work in a manner that transcends any traditional curatorial fashion.
Within the major exhibition space, three Cadillac concept cars are also on display. The new Cadillac Elmiraj, which the automaker unveiled at this year’s auto show in Shanghai, is a two-door “grand” coupe named after California’s El Eirage dry lake bed, giving the notion of the auto company’s design ideal of paying tribute to the past while looking forward to the future.
Designed by Cadillac's North Hollywood studio, the Elmiraj sports the classic American long-hood, short-rear-deck proportions with taut fender lines that flow from its vertically stacked LED headlights to its tailfin-inspired taillights. Cadillac says the Elmiraj is its way of “projecting design forward,” instead of “teasing future models,” which also reflects the spirit of the much acclaimed “Van Gogh Alive” experience that has achieved acclaim in cities such as St Petersburg, Milan, Istanbul, Singapore, Florence and now Shanghai.
Museums today are constantly searching for new forms of display. In order to achieve a broader audience, it is important to develop diversified ways of conveying new messages and knowledge. By developing new exhibition perspectives and ways of presenting, the Cadillac “Van Gogh Alive” exhibition has attracted people of all ages.
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