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March 23, 2016

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Changes in feed

Source: Shanghai Daily | March 23, 2016, Wednesday |

Print Edition

INSTAGRAM users could soon notice something different in their feeds: Instead of showing users the most recent posts first, the mobile photo-sharing app says it will give higher priority to posts that each user is likely to care about most.

If that sounds familiar, it’s because that’s how Facebook decides what to show users of its online social network. Facebook Inc., which owns Instagram, has long used a complex formula to emphasize items it hopes will be “relevant” to each user, based on factors like whether the post came from a close friend or how the user responded to similar posts.

Instagram had previously acted more like rival Twitter, showing every post in reverse-chronological order. But as its audience has grown to more than 400 million users, Instagram says it’s become harder for users to keep up with the gusher of photos and videos posted by friends and other accounts they follow.

“This means you often don’t see the posts you might care about the most,” the service said in a message to users. Instagram plans to introduce the new formula gradually.

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Changes in feed

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