A piece of Internet Hollywood set in Putuo
Print Edition
A piece of land adjacent to the north bank of Suzhou Creek in Putuo District, 20 minutes’ car drive from Hongqiao transport hub, is about to become the birthplace of another “DreamWorks” site.
On both sides of Jinshajiang Road, a cluster of the technological and commercial institutions of filmmaking is being built as part of the development of cultural and creative industries in Shanghai (2016-2020).
It is more than just a replica of the famous Hollywood site. Putuo is also providing a major platform to create and serve one of its pillar business sectors in its integration of the Internet and film industry.
There are commercial complexes, industrial parks and a university campus in the area, home to film production companies, film studios, cinematography, animation, screenwriting, pre-production, post production, film festivals, distribution and the cultivation of actors, film directors and other crew personnel.
The Putuo authorities want to encourage the development of the Internet film industry with a series of preferential policies. The policies cover the full industry chain, including talent training, content creation, distribution, production and derivative product development. The best performers in industry could receive millions of yuan in financial support from the district and enjoy privileges exclusively tailored for them.
Apart from the release of Putuo’s industry policy, the Tuesday summit also kicked off this year’s Internet Film Carnival, a parallel session of the annual Shanghai International Film Festival.
Activities on Tuesday and Wednesday included an Internet Film Screening, an Internet Film Industry Investment Crossover Summit and Internet Film Night.
It is the third year that Putuo has hosted the carnival. The annual event has become a highlight of SIFF and a multifunctional platform for the demonstration, exchange, communication, finance, distribution and promotion of Internet films and enterprises.
Industry elites, experts, scholars and officials gathered at the Changfeng ecological business district, along the Suzhou Creek, to explore the development trend of the “Internet plus film,” such as the big theatrical films based on fine Internet IP — big theatrical films co-invested in and produced by Internet film & TV companies and Internet films solely distributed via video sites.
New media interactions
What distinguishes Internet film screening from traditional film projection is the introduction of new media interactions against online-offline barriers.
Films featuring Internet genre were aired in cinemas in Putuo to raise public interest and expand influence. Films “The One” and “Father and Son” received their premieres while the works competed for the Golden Goblet Best Live Short Film and Best Animated Short Film.
Forums and road shows were introduced at this year’s Internet Film Industry Investment Crossover Summit on Wednesday afternoon. Conventioneers gave their advice and presented opinions for the creation of a favorable environment for investment and financing, the incubation of Internet film projects, the cultivation of Internet film enterprises as well as Putuo’s strategy to develop the Internet film industry.
Crossover summit
In addition, the crossover summit provided both sides of the Internet film projects a platform to demonstrate, promote and dock investment and resources for the promotion of the industry.
A pre-selection of best works from all around the country and recommended by the Putuo District was held at the same time. It is also the third year to deliver the industry white paper at the crossover summit.
The online-offline interaction and the face to face negotiation for investors and producers were introduced for the first time.
On Wednesday, Internet films were aired and crews walked on the red carpet at the Internet Film Night, bringing this yea’s Internet Film Carnival to a climax.
German production “Baka” received the Golden Goblet Award for Best Live Action Short Film while “Late Season” from Austria won the Award for Best Animation Short Film.
Celebrities delivered speeches and interacted with fans. The ceremony, which adopted the latest AR technologies, presented an impressive pageant of virtual models interacting with human beings.
Internet filming is one of the key industries Putuo focuses its development on during the period of the 13th Five-Year-Plan. District authority further strengthens its policy advantage and improves service for the promotion, agglomeration and drive of the Internet film industry to effectively promote regional transformation and development.
Putuo introduced policies and expanded the scale of the special fund for cultural development in 2015 to enhance its promotion for the development of the Internet film industry, encourage innovation and attract talented people in the industry.
By 2016, the special fund chipped in nearly 160 million yuan (US$23.42 million) to support 188 culture and creation projects last year. More than 20 of them have successfully docked capital markets and been accessed by venture capitals.
Moreover, Putuo issued policies to support science and technology innovation, as well as incentives to attract talented people which formed a relatively well-improved policy environment to promote the development of the Internet film and television industry.
The Internet film industry has rapidly developed in Putuo thanks to the industrial agglomeration and formation of the industrial chain, which also attracted some heavyweight firms in industry such as: Alibaba Pictures, Lianrui Pictures and Suning Universal Media Co. The Putuo-based companies produced a number of blockbusters to hit the screens, receive international awards and be aired on mainstream TV channels.
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