The secret of bookstore success
Print Edition
Zhongshuge Bookstore, considered one of the premier stops in Shanghai for book lovers, is opening a new branch in Minhang, its third in the urban area.
Located on the north side of Minhang Park, inside a business building, the newest outlet continues the style of the original store -- black shelves lining the walls and revolving shelves in the middle aisles, all bathed by soft, white light.
“The revolving shelves represent the concept of balance,” said Jin Hao, president of the Shanghai Zhongshu Industrial Co, principal investor in the book chain. “Spinning needs spurring to keep balance, and the power of knowledge is a spur for people.”
Jin said the purpose of the bookstores is to create “a holy land” for intellect and empower people with knowledge.
Bricks-and-mortar bookstores have been adversely affected by online booksellers in recent years, but Zhongshuge has managed to survive and even thrive.
Customers say the interior decor and tranquil atmosphere make the difference, and it is also praised as “the most beautiful bookstore in Shanghai” online.
Other bookshops continue to struggle to stay alive. The Xichao Bookstore on the campus of Jiao Tong University in Jiangchuan Town, for example, continues to fulfill the dream of three former graduates from the university who took over the shop because they believe people like to browse bookshelves and handle books.
“The financial struggle is always there, but as long as we are alive, the bookstore stays alive,” said Zhao Yijia, one of the founders of the Xichao Bookstore. “Living is hope.”
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