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September 11, 2015

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Home » Business » IT

iPhone global launch includes China

By Zhu Shenshen | September 11, 2015, Friday | Print Edition

APPLE’S latest models, iPhones 6S and 6S Plus, will be available on the Chinese mainland the same day as their global launch on September 25.

Early indications suggest that the two models are expected to receive a warm response in the domestic market despite being released without any notable technology upgrades.

They are roughly the same size and will cost the same as the record-selling iPhone 6 and iPhone 6 Plus models which were released last year.

But the new iPhones will have faster processors, along with a new 12-mega-pixel camera, compared with the 8-mega-pixel camera in the previous models.

China Mobile and China Unicom said they would start taking pre-orders for iPhone 6S and 6S Plus from Saturday, and will sell them with contracts in Shanghai two weeks later.

The starting price is 5,288 yuan (US$829).

“Apple is expected to grab stable market shares in the Chinese market, especially in the high-end segments, thanks to good user experience and improved cameras,” research firm International Data Corp said in a note yesterday.

Apple sold 12 million iPhones in the second quarter in China, accounting for 11.1 percent of the market share of the domestic smartphone market, according to IDC.

The new iPhone supports 4G Plus technology, which will offer users a bandwidth of up to 300 megabytes per second, triple the previous level, said China Mobile, which has invested heavily to build a 4G network in Shanghai.

The iPhone is still Apple’s most important product, contributing more than two-thirds of Apple’s revenue of US$107 billion during the first half of 2015. And China is Apple’s second-biggest regional market. It is expected to surpass the United States to become its top market in future.

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