MOU to tap demand for imports in China
Print Edition
ALIBABA Group and the Argentine government have signed a memorandum of understanding to develop new trade opportunities to meet rising demand for imported goods in China.
The two partners will support merchants’ marketing to Chinese consumers through Alibaba’s e-commerce platforms, according to a statement released yesterday.
“The ultimate beneficiaries will be the merchants, especially small and medium enterprises, which will gain access to unprecedented cross-border trade opportunities through Alibaba’s platforms,” Alibaba President Michael Evans said in the statement.
Wine and fresh food are two particular areas of focus under the MOU, and Alibaba’s platforms will be designated as official channels by the Argentinian government, which will also provide online and offline support for Argentine wine exports to China.
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