Unilever, Alibaba reach deal on sales and branding
Print Edition
MULTINATIONAL consumer goods company Unilever said yesterday that it has signed a memorandum of understanding with e-commerce giant Alibaba to jointly promote sales, branding, distribution and product innovation.
The Anglo-Dutch conglomerate and the Hangzhou-based e-commerce company will also expand distribution channels and work on new marketing initiatives, according to a joint statement released yesterday.
“Alibaba’s mission to make it easy to do business everywhere, and to build the future infrastructure of commerce meets Unilever’s development needs in China,” Marijn Van Tiggelen, president of Unilever North Asia, said in a statement.
Last September, Unilever became the first fast-moving consumer goods company to open a specialty shop on Tmall Global to introduce its imported goods to domestic consumers.
“Alibaba Group and Unilever will jointly innovate in data analyzing, cross-border e-commerce and supply chain management,” Alibaba CEO Daniel Zhang said.
A recent study by consumer research firm Kantar Worldpanel showed that China was the fastest growing market in terms of online grocery sales. By 2025, online grocery sales will make up as much as 15 percent of the total FMCG sales in China, up from the current 2.6 percent.
Last year, China’s online grocery sales added 34 percent from a year ago, and globally online sales grew 28 percent.
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