Adidas sees strong sales in China
Print Edition
SPORTSWEAR group Adidas said sales in China grew 10 percent in 2014 to 1.81 billion euros (US$1.97 billion) as its core products performed strongly.
The company aims to drive further growth by opening special segment stores. We currently have 50 outdoor stores in China and new store formats would be launched in the first quarter this year, Colin Currie, managing director for Adidas Group China, said in a media briefing in Shanghai yesterday.
“Although special segment stores only account for a small portion of our total number of stores in China, they offer consumers a special assortment of products,” Currie said.
He added that these stores also help Adidas retain customers who would otherwise shop at other stores.
The segmented retail strategy is part of Adidas’ overall retail expansion plan in China.
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