VW commits to improving people’s well-being
Print Edition
VOLKSWAGEN, as a company making people’s cars, is also a responsible corporate citizen taking care of people’s well-being.
Holding a strong belief that its sustainable development is based on giving back to the community that has always been supportive of its business, the company set aside a special fund of 50 million yuan for charity work in China this year under a long-term commitment to enhancing child safety, promoting junior football and education, as well as making reconstruction efforts.
Above all, it is for the good of the next generation that makes the future of society.
“We all have to take over responsibility to ensure the best possible child road safety and also to enhance public awareness ,” Professor Dr Jochem Heizmann, member of the board of management of Volkswagen AG and president and CEO of Volkswagen Group China, said of the company’s initiative to protect young and underprivileged road users.
Since November 2013, Volkswagen has donated more than 5,000 child seats across the country where fewer than 1 percent of children ride with protection that can significantly increase their survival possibility in a car crash. According to the Road Traffic Safety Association of China, more than 18,500 children under the age of 14 die in traffic accidents annually in China.
This year, the company’s China Child Road Safety Roadshow went across 17 different cities, bringing knowledge and fun to thousands of families through playful and interactive demonstrations of child seat usage. Next year, the program will expand to cover another 100 cities in cooperation with kindergartens, schools and official institutions.
The future of a nation all comes down to education, and Volkswagen values that in both a scientific and sportive sense. Besides working with 30 universities in China in the fields of innovative technologies, vocational trainings and human resources, it also runs football training camps with the China Sports Foundation and the Chinese Football Association to nurture young talents of this people’s sport in China.
As part of the Volkswagen-sponsored Rainbow Bridge Project, which helps children from less developed areas to pursue their dreams, two Chinese junior football teams visited Germany in March to receive professional training at Wolfsburg, a place known for being Volkswagen’s headquarters as well as its strong football tradition. In October, 400 kids in Beijing, Shanghai and Changchun were taught to harness their natural talent by a group of seven coaches flown from Wolfsburg by Volkswagen, including star football player and coach Roy Präger.
Volkswagen attaches great importance to the well-being of the next generation, be it intellectually, physically, or mentally.
As an active reconstruction helper in China’s earthquake-hit areas, Volkswagen donated 5 million yuan to Ludian, Yunan province this year after the disaster struck. It quickly launched a Safe Drinking Water program for local schools, equipping them with water-purification systems and health facilities to ensure clean drinking water for thousands of children. And on top of that, it partnered with the China Women’s Development Foundation to run Child Safety Centers to relieve children of the pain of post-disaster psychological trauma.
“We stand by those affected in times of difficulty.” Heizmann said at the donation.
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