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June 9, 2021

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Online productions focused on real world thrive

By Ding Yining | 00:00 UTC+8 June 9, 2021 | Print Edition

ORIGINAL online productions have prospered in China, with TV series and movies focused on reality topics appealing to viewers, according to a report released during the 2021 Shanghai International Film & TV Festival.

Around 230 TV series were aired on domestic video-streaming sites last year, 14 percent more than in 2019, said Xiao Dangrong, deputy director of the National Radio and Television Administration’s monitoring center.

The number of online movies was up 3 percent from that of 2019 to 659.

As many as 70 percent of these titles focus on the real world and contemporary social topics and have adopted shorter formats with fewer episodes for each title.

The number of documentaries was also up 70 percent from a year ago, according to the online original program development analysis report presented at the Internet Summit yesterday.

The nation’s top three video streaming sites, Youku, iQiyi and Tencent Video, remain dominant players with 93 percent of exclusive online original titles aired on the three platforms and online productions emerging as trustworthy and professional titles.

Lu Di, director of the Audio and Visual Communication Research Center at Peking University, called for an upgrade of the whole industry chain and for more high-quality productions instead of relying on the vast number of new titles.

Traditional cultural topics are finding new ways to reach audiences and they call for a tighter collaboration between tech companies and partnership of all stakeholders in the area. The convergence of traditional cultural heritage and online productions is a hot topic for Internet companies and attracts those outside the video production industry.

A cultural and digital content production alliance was established by Tencent and its online literature affiliate China Literature with organizations including UNESCO’s International Council for Philosophy and Human Sciences.

Cheng Wu, Tencent vice president and president of Tencent Pictures, said at the summit that it is looking to continue to leverage partnerships and digital capabilities to allow traditional culture to be conveyed to a younger generation as a part of its new cultural creation plan to drive a joint, collaborative film and TV production strategy.

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