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Wan LixinOpinion deputy editor of Shanghai Daily
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Source: Xinhua |
00:05 UTC+8 July 29, 2020
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Print Edition
Print Edition
Livestreaming platforms have emerged as a new channel for movie marketing and ticket sales amid the COVID-19 epidemic, according to a report by an online platform under Alibaba.
Digital marketing platform Beacon App released the report during the ongoing Shanghai International Film Festival.
The epidemic has significantly weakened traditional film promotion channels, such as roadshows and media interviews, which have been challenged by new media platforms, it said.
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