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August 3, 2020

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ChinaJoy brings the joy of gaming

By Zhu Shenshen | 00:00 UTC+8 August 3, 2020 | Print Edition

ChinaJoy, or the China Digital Entertainment Expo and Conference, Asia’s biggest gaming fair, is now on in Shanghai. But today is the last day.

About 400 exhibitors, including top game firms such as Tencent, NetEase and Perfect World, are attending the conference to discuss the latest developments in the industry.

“The epidemic has pressed the accelerator for the digitalization of society. The digital transformation of the gaming industry is a trend,” Xiao Hong, CEO of the Perfect World, said during a conference event.

Shenzhen-listed Perfect World aims to build a “digital culture innovation ecosystem” covering game, eSports and film, embracing new technologies such as 5G, cloud and VR, Xiao added.

In July, Perfect World launched its first flagship cloud game “Forsaken World,” allowing users to play games without downloading client ends. In the first half, it also published 10 TV series, two entertainment shows and one online film.

In the first half, China’s cloud game revenue hit 403 million yuan (US$57.6 million), up 79.5 percent year on year and more than tripling the growth of the whole gaming market, according to the China Game Industry Report released during ChinaJoy.

Shenzhen-listed Hangzhou Shunwang Technology also launched new cloud game product “Cloud Playing,” which has already offered 40 cloud games for players.

Shunwang adopted the product with its own fog computing technology, an architecture using edge devices to carry out computation and storage. By teaming up with cloud partners, including Huawei Cloud and Tencent Cloud, Shunwang can provide cloud game services nationwide with low latency and qualified game experience. “Cloud gaming is the trend in the gaming industry, just like Netflix and iQiyi in the video-streaming category,” said Xu Jun, vice president of Shunwang.

Large-scale booths

E-commerce giant Tmall and short-video streaming firm Kuaishou have taken large-scale booths with game derivatives and livestreaming services during ChinaJoy, representing the integration between games and other businesses.

A dozen of smartphone brands, including Oppo, Vivo, OnePlus, Lenovo, are also participating, taking a whole E4 hall during the ChinaJoy to offer mobile game and eSports experience and products.

Oppo has displayed game optimization products like super-fast chargers up to 125W models, which can charge 25 percent battery capacity within 5 minutes, without overheating. It also launched a voice adaptation tool so players can enhance their game experience.

Various measures have been taken to protect ChinaJoy visitors during the epidemic.

In each exhibition hall, masks and sterilization products are provided. Crowding is not allowed in halls amid social distancing.

The exhibitor number is less than previous years’ level as many overseas exhibitors have not been able to come to China because of the COVID-19 outbreak, organizers said.

This brought challenges to ChinaJoy but the results, in exhibitor number and exhibition space, are “much better than expected,” said Shunwang, which is also the organizer and owner of ChinaJoy.

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