Big Data, social media turned into art
Print Edition
THE show helps visitors get to grips with the reality and implications of so-called Big Data, tracing the system from the smartphones in our pockets to undersea cables to whirring data-storage warehouses.
“Big data is the defining feature of our times,” said Claire Catterall, director of exhibitions at Somerset House where the show is held from Thursday until February 2016.
“It affects each and every one of us and will define our future.”
The exhibition begins with a room in which images of a data center are projected, showing the bare concrete walls, wires and metalwork that contain “The Cloud” of information normally invisible to most.
Posters underscore the scale of recent change, explaining that 90 percent of data now existing was created in the last two years, most created by people’s everyday activities rather than by science, industry and administration as in the past.
“Data can seem abstract but we wanted to show that it is us,” said Amanda Taylor of data visualization studio Tekja, which created the display.
“It can tell us something as intimate as our likes and dislikes. It can tell the story of a city.”
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