Home » Sunday » Technology
Instagram feature
Print Edition
PHOTO-SHARING app Instagram plans to roll out a feature that will make it easier to label posts as paid promotions, taking what it called a step toward transparency in an area that has drawn attention from US authorities.
Product endorsements have become more common on Instagram, owned by Facebook Inc, as celebrities and others with large followings on the social network have struck deals to talk up clothing, food and other items.
Known inside the industry as “influencers,” people promoting products are required under truth-in-advertising rules to tell fans about their compensation, according to the US Federal Trade Commission. It is not clear how many do.
Instagram said that it would begin allowing people who are posting a picture to add a “paid partnership with” label that would appear above the picture.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
