Related News
Too Faced bought out
Print Edition
US cosmetics maker Estee Lauder on Monday snapped up the beauty products brand Too Faced, beloved by the younger demographic, for US$1.45 billion in its biggest acquisition to date. The deal aims to “strengthen the company’s leadership position in the fast-growing prestige makeup category globally, increase the company’s consumer reach in the specialty-multi channel, and win with millennials — all in strong alignment with the company’s strategy,” Estee Lauder said in a statement.
The company, which has catered heavily toward older women, was impressed with the loyalty Too Faced has generated, and was willing to pay the price to lock in its growth strategy.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
