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Wang YongOpinion editor of Shanghai Daily
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New Ray-Ban store
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LUXOTTICA Group recently opened a new Ray-Ban Store on Shanghai’s Huaihai Road M., one of the most iconic locations in the city. “Ray-Ban Store is more than a store. It is an interactive space created for consumers to embrace the unique Ray-Ban experience. We want to translate the core principles of the Ray-Ban spirit into this physical space, where consumers are immersed in Ray-Ban’s culture and what the brand stands for,” said Filippo Resini, Luxottica Group President Retail China at the opening.
In addition to the full product and service assortment, the meticulously designed Ray-Ban Stores also offer exclusive Ray-Ban Genuine Lens, which includes brand new ROX.
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