Innovation of wool
Print Edition
THE Woolmark Company hosted a wool apparel care event last week, sharing the most up-to-date innovations and information on machine-washable wool. Having brought machine-washable wool technology to the Chinese market, the company aims to offer customers the best washing experience through ongoing technological developments and by conducting strict and standardized tests on all wool products. The company also presented the many advanced technical functions of wool-friendly washing machines from Haier, its key partner in the apparel care program. Popular cartoonist Tango and acclaimed fashion designer Nicole Zhang attended and were invited to create an exclusive T-shirt graphic design illustrating the company’s endeavors.
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