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Italian designer goes for clean and sharp looks
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WHO is he?
Italian Marco Tortoioli Ricci graduated from the High Institute of Industrial Arts in Urbino and is the founder of Bcpt Associati studio in Perugia. His work ranges from the design of brand identity for private and public companies to strategic design consultancy and communications for cultural events, publishing design, exhibition display and retail identity.
Tell us about some of your works, and the one you are most proud of.
Among my major projects I like the brand and retail identity design for Listone Giordano, a famous and renowned Italian brand in hardwood flooring. The collaboration with this company started long ago and involved every single aspect of what we consider the company’s identity. This is really my strongest achievement, professionally speaking, because during this time we had the chance not just to design the communication strategy or the products, but the industrial strategy and the company philosophy itself. In 2008, we were selected among 12 different international agencies to design the launch campaign for Torino World Design Capital event.
Are you currently involved with any project?
Yes, several. Among others we’re working hard on improving the new retail format ‘Casa Umbria’ that opened last year in Shanghai. This is focused on promoting a new idea of Italian design products for home interiors. We like the idea of a design conceived as a global thinking approach which could orient and establish a new kind of relation between the products and the consumers. This is why Casa Umbria is intended as a space where products are exhibited in a real house and every customer is given an authentic experience.
Describe your design style.
I like to be clean and sharp. We want the authenticity and content of each project to be easily understood.
If design becomes just an aesthetic obsession, it is transformed into decoration and it gives up on its primary role that is to connect function and art.
Where are you most creative?
I would love saying cooking. I’m not kidding too much… design is pretty much a cooking process. You have to think about who you are cooking for, what kind of ingredients you’ll have at your disposal, which kind of tools you will use and how much time you’ll have. I’m very good at cooking perfect dinners, metaphorically speaking.
What does your home mean to you?
Well I am lucky to live in the countryside of Umbria, in the heart of Italy. This means being surrounded by olive trees and silence. This means my house is a thinking machine and a good place for rest.
What will be the next big design trend?
Use it. We will design things to be used, not to be owned. The next design challenge is not the shape, but its uses. We won’t spend time in the future to reflect on the ‘war’ between real and virtual world, but on how many things we will be able to use, without impacting planet resources anymore.
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