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Hand-made objects will be the next big trend
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WHO is she?
Griki Lubbe is a South African interior designer with eight years retail design experience who relocated to Shanghai a year ago. She is currently working as a senior interior designer for the Naked Group.
Can you tell us about some of your works, and name the one you are most proud of?
The most exciting part of any project is bringing all the business nodes together, where the interior becomes the tool to translate a good marketing campaign or concept into tangible form. Most of the work I did with Levi Strauss, being it stand alone stores or pop-up installations, were aiming to do just this. It was an exhilarating process.
What are you currently working on?
At the moment I am mainly focusing on Naked Hub, a co-working business that launched at the end of last year. As our design studio is in-house we work directly with all the different departments to define the brief, programming and style of each space. Its great to be involved in the development of a new business and having a lot of free design reign. With three spaces already open in Shanghai, two opening in June and another two in October ,we sure have our hands full, but it’s an exciting industry to be part of especially in Shanghai — it’s fast pace and fun!
What’s your personal design style?
For me, the most important aspect of any project/space — be it retail, hospitality, corporate or domestic — is to reveal the essence/blueprint of the object; what makes you, the company or the brand and let this breathe through the space. My personal style would thus be described as eclectic, a combination of new and old, appreciating the past but not denying the future. Coming from Africa, there’s always some pattern and color in the mix.
Where are you most creative?
It’s not as much where as how; I am most creative in a calm space, mentally and physically, ideally after some exercise and definitely with some good music, a cup of tea and enough pens and paper going around.
What does your home mean to you?
When relocating to the other side of the world you are definitely confronted with the whole concept of home. As a designer I love pretty and interesting things, especially the things I’ve collected over the years to make my home a real home. With all of this in storage I had to redefine what home means. The essence of home for me at the moment is a place where I can kick off my shoes, listen to music and relax with my loved one.
What do you collect?
Pieces of fabric, maps, coral, cacti, my Instagram collection on floor, walls, buildings, dogs of Shanghai plus any family heirloom.
What will be the next big design trend?
With the increase of digitalization people are striving more toward hand-made objects and elements. Not only will the “makers” movement grow, but I also still see many designers collaborating with local craftsmen. Especially crafts from developing countries where certain skills are getting lost due to a lack of interest from the youth or the replacement with more modern manufacturing methods. Designers will be moving away from mass production and focus more on bespoke items where the end users have more input in the final product.
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