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Designer discusses joys of products, projects
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WHO in he?
Davide Vercelli, an Italian graduate of engineering who came into the world of design after a course of study at the Polytechnic University in Turin.
Over the years, Vercelli has worked with several international companies in various sectors: lighting, home accessories, fixtures and bathrooms.
In 2010, he founded the furnishing brand Liberostile (www.liberostile.it). He’s also taken part in different educational projects with institutions and universities.
He’s received numerous international honors: five selections for the Adi Design Index, two for the Compasso D’Oro, and a first prize at the International Design Awards.
Tell us about some of your works, and name the one you are the most proud of.
Over the years I’ve noticed that I’ve a great knack for brand design, that is, at creating a series of products and inserting them into an already existing business context, organizing company communication and developing marketing and business strategies. All of this is a way to take companies by the hand and help them grow, be acknowledged and recognized in the market.
I always try to think laterally, to feel and understand clients’ tastes and to anticipate trends. What fascinates me about design is that it gives me the chance to interpret personalities, ambitions and people’s emotions.
I always love the results of exhibited works. Many of these are art installations, unique works in which the product is not often even shown or is placed in the background. I’d much rather move the visitor’s emotions and amaze them; what goes through them at that moment creates a direct connection with me and the brand I’m representing.
Are you currently involved with any project?
I’ve been working for a year now on the creation of a new brand for one of Europe’s largest manufacturers of electric heating elements. Taking advantage of a new proprietary technology, we have developed ... a series of products to heat not only the environment but other objects, for example clothing or food.
For Milan’s Furniture Fair and the Expo, I’ve designed a monumental drawing machine where four moving pendulums create very complex, concentric drawings. It will be installed in an area adjacent to the Piazza del Duomo and will be one of the highlights of this year’s Milan Design Week.
Describe your design style.
I have always put function before form. I am not a formalist and I do not like frills. The chromatic scales I use are very simple and natural. I love rough surfaces and minimal actions. In my products ... I try to use new materials and new processes. I often resort to technological achievements.
What will be the next design trend?
Worlds and cultures that once seemed so far away are now available to everyone; the ease and affordability of traveling, migration and integration leads us to reconsider many aspects of our lives. And design cannot but consider these changes. A greater sense of environmental responsibility and an awareness that we live in a world of limited resources will set the trend in the near future.
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