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Exploring new opportunities
MANY of Shanghai’s characteristic red newsstands date back to the 1990s, a decade of booming growth for the local press industry. In 1998, local authorities also provided support for the city’s news kiosks, which they hoped would provide employment for thousands of recently laid-off state-sector workers.
To date, there are some 1,600 such stands across Shanghai.
Over recent years though, many newsstand owners have found themselves squeezed by rising costs and waning demand for print publications.
To survive, resourceful kiosk owners have ventured into new areas. Many now sell breakfast foods, drinks, fruit and toys. Others have become parcel delivery points for e-commerce companies.
At the end last year though, a new batch of newsstands were introduced on the streets of Jing’an District. These kiosks do more than just sell newspapers and magazines; they also sell concert tickets and offer mobile-phone and traffic-card top-up services. They are also equipped with touch screen menus that provide information about the surrounding area.
Li Jing, the vice general manager of Shanghai Dongfang Publication Service Co, told Shanghai Daily that they hope the new booths can expand to other districts in the city. They are also waiting for feedback that they hope can improve these booths. “The local government will also give us some instructions for improvements to the newsstands.”
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