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NBA teams have eye on China
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The Golden State Warriors and Houston Rockets will wear specially designed uniforms as a way of marketing the game to Chinese fans during the upcoming Chinese New Year celebrations, the NBA said on Monday.
The Rockets will wear the Chinese-themed uniforms when they host the Toronto Raptors on February 21, a day after the Warriors take to the court at home in their special Year of the Goat uniforms against the defending league champion San Antonio Spurs.
Several other NBA teams, including the Raptors and Sacramento Kings, are expected to celebrate the new year by holding fan giveaways and having dancers and musicians perform during halftimes of their games.
The NBA also plans to increase the number of games they stream live into China. This year the Chinese New Year falls on February 19.
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