BWF Seals Deal
Source: Shanghai Daily |
January 30, 2015, Friday
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Print Edition
Print Edition
THE Badminton World Federation got a major shot in the arm after it secured a massive sponsorship deal with energy giant Total until 2018. The French company said in a statement that “almost 80 percent of the Olympic badminton medalists hail from Asia Pacific, a region where Total is committed to grow our presence.” The deal will see the energy giant assume title sponsorship for the World Championships in Jakarta, Thomas & Uber Cup finals and the Sudirman Cup, starting this year.
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