Sunday |  Cover

First lady gets new look, 4 more years

By Darlene Superville  |   2013-2-3  |     NEWSPAPER EDITION


The story appears on Page B6 , B7
Feb 3, 2013

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US President Barack Obama and newlook Michelle wave to guests after the first dance at the inaugural ball.

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MICHELLE Obama has a new look, both in person and online, and with her husband's re-election, she has four more years as the first lady too.

So what will she do with them?

Take on a new cause? Travel more? Trace the path of another first lady and keep the Obama political brand alive by running for office?

The 49-year-old first lady of America is trying to figure out what comes next for this self-described "mom-in-chief" who also is a champion of healthier eating, an advocate for military families, a fitness buff and the best-selling author of a book about her White House garden.

For certain, she'll press ahead with her well-publicized efforts to reduce childhood obesity and rally the country around its military service members.

"But beyond that, the first lady is exploring ways that she can make a real difference for Americans, not just for these next four years, but for years to come," said Kristina Schake, Mrs Obama's communications director.

Here are five areas to watch.

New issues

Will she take on a new cause?

When Parade magazine asked last year whether she'd take up any new issues, Mrs Obama identified women's health issues. "How do we strengthen families and make them healthier, an issue not just in America but around the world?" she said.

Her marquee causes - the "Let's Move" campaign against childhood obesity and the "Joining Forces" effort to help military families - took a back seat last fall as she campaigned doggedly for President Barack Obama's re-election.

Look for her to begin publicizing those efforts anew.

Do not expect to see Mrs Obama push more contentious issues such as gun control or immigration, both priorities for the president. Her approval rating was 73 percent in a December CNN poll and she'd like to keep it there.

Some feminists remain unhappy that the Ivy League-educated lawyer hasn't used her position to champion what they view as more substantive issues.

Robert Watson, an American studies professor at Lynn University in Florida, said he hopes Mrs Obama will use her popularity to pivot away from the "velvet-glove" issues first ladies typically embrace and say, "I'm swinging for the fence."

Malia and Sasha

Obama's daughters are older now - Malia is a teenager of 14; sister Sasha is 11. Both the president and the first lady sometimes talk about the girls' busy lives and how they don't want to spend so much time with their parents anymore.

Could having older, more independent children free Mrs Obama to pursue other interests? Some observers say that's unlikely, since the teenage years are often full of angst about topics like dating, learning how to drive and going to college.

"Michelle has made such a public statement about being the 'mom-in-chief' that it's hard to see her saying, 'Go ahead girls, here's the limo,'" Watson said.

Malia will graduate from high school in 2016 during Obama's final year in office and will probably trade the White House for a college dorm. To do that, she and her parents will have to navigate the byzantine US college application process. Sasha will be in high school, which has plenty of its own issues and drama.

Travel

Presidents and first ladies often step up the pace of international travel in the second term. But it seems unlikely that Obama could make such a pivot just yet, with the US public still so concerned about the economy, unemployment and government spending.

One option would be to send Mrs Obama abroad in his place.

The first lady is popular overseas and has been well-received in India, Mexico and Britain. She also visited South Africa and Botswana in 2011, the only countries she has seen alone as first lady.

She and Vice President Joe Biden's wife, Jill, traveled together to Haiti after the massive earthquake there in January 2010.



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