US$16.4m Italian villa on sale on Taobao
Print Edition
For sale online to a wealthy Chinese buyer: historic Italian villa, starting price US$16.4 million, immigration possible.
A sprawling luxury property near the Italian city of Verona — home to Shakespeare's star-crossed lovers Romeo and Juliet — was put up for auction yesterday on e-commerce giant Taobao.
Photographs show a pale two-story building with a red tile roof amid grounds featuring manicured lawns and neatly trimmed hedges dotted with statues surrounding a fountain. Inside a well-stocked library is pictured dominated by a large table.
The seller, a Beijing-based immigration firm called Cansine, started bidding at 100 million yuan (US$16.4 million) but said the property was worth 173.25 million yuan.
The villa has a floor area of 2,831 square metres, it added, claiming the buyer would be able to apply for residency in Italy.
Nevertheless by a third of the way into the sale period — which will last only 12 hours — no buyers had come forward.
“Not a single bid so far, real rich people won’t come here. This is just a stunt,” said one of the more than 90,000 who viewed the online auction.
Alibaba’s Taobao is estimated to hold more than 90 percent of the consumer-to-consumer market in China. Under its rules, the seller is responsible for the authenticity of the item description and supporting documentation.
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