Reaping benefits of online marketing
Print Edition
A year ago, farmer Liu Tongyong, who lives deep in the mountains and had never used the Internet, was worried about his snake gourd sales.
Now the 45-year-old from east China’s Anhui Province is selling his produce online. “I have not only sold out of product, but also gotten a better price,” he said.
Liu’s home in Taiping Village is about a two-hour ride from the seat of Yuexi County.
In the past, he had to wait for someone to collect the gourds. Sometimes the collectors wouldn’t even show up. Liu had no choice but to let the fruit decay in the field.
This year, an e-commerce service center was set up in Taiping Village, which has helped more than 300 farmers sell their products. About 7,500 kilograms of snake gourds were sold in a year.
A report by the China Internet Network Information Center showed that of China’s 688 million Internet users at the end of 2015, 195 million, or 28.4 percent, were rural residents.
Rural e-commerce boom
China has witnessed a boom in rural e-commerce in recent years, with 780 villages exceeding 10 million yuan (US$1.5 million) each in online transactions in 2015, according to a report released by online retail giant Alibaba.
China’s online sales remained strong in 2015, jumping 33.3 percent year on year to 3.88 trillion yuan, with 22.4 percent of online shoppers coming from rural areas.
E-commerce has not only helped farmers sell their products, but also helped them buy things.
With the spring growing season on the way, Zhou Zhuwen in east China’s Jiangxi Province is buying fertilizer for his grain online.
“It is cheaper, and I have more choices,” he said. The fertilizer can be delivered to his home, saving him the trouble of transportation. “This time, I bought 20 tons and saved more than 10,000 yuan,” he added.
“E-commerce is changing farmers’ work habits and boosting their efficiency,” said Zheng Fengtian, vice head of the School of Agricultural Economics and Rural Development at Renmin University.
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