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March 29, 2017

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Young people ‘getting tired’ of festivals

MORE than half of 2,003 people aged 20-40 who responded to a survey were critical of the over-commercialization of some of China’s festivals.

The results, published by China Youth Daily yesterday, showed that 63.1 percent were “tired” of many of today’s so-called festivals.

Meanwhile, over 70 percent voiced their frustration with the social pressure to attend parties or dinners or engage in commercial promotions.

Gao Yufei, 23, who works for a media company, said too many new festivals — such as the online shopping spree “Double Eleven,” so called because it’s on November 11 — are merely “traps” to make people spend money.

Gao said she prefers traditional festivals such as Spring Festival or the Dragon Boat Festival.

During many festive periods it is common to send electronic hongbao — red envelopes containing gift money — on messaging apps or social media, according to the survey. Zhou Yaping, an associate professor with Lanzhou University, said that people today were more concerned with the material side of festivities.

Many celebrations have little more to offer than shopping or partying, which reflected a shift away from spiritual and cultural celebrations, Zhou said.

Zhou suggested that people should “visit relatives or old friends” instead.




 

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