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May 6, 2016

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Xi praises Disney’s Shanghai enterprise

DISNEY’S chairman enjoyed a rare official meeting with Chinese President Xi Jinping yesterday, a month before the opening of a US$5.5 billion theme park in Shanghai.

Xi told Robert Iger it was important for the world’s strongest country, referring to the United States, and the world’s largest developing country to deepen cooperation and expand it into new areas.

Cooperation between “US firms with Chinese firms, and in particular the Walt Disney Company with Chinese firms, are exactly cases in point of such new cooperation,” Xi said. “And I believe the new cooperation will continue to yield new outcomes.”

However, one such partnership appeared to run into trouble recently when a service launched in December with e-commerce giant Alibaba was taken offline. DisneyLife had allowed subscribers in China to access Disney-branded movies, games and e-books, and helped them plan trips to Disney’s theme parks in Hong Kong and Shanghai.

In February, a new requirement stated that foreign companies and foreign-Chinese joint ventures must obtain approval before publishing content online.

At the Great Hall of the People, Xi congratulated Iger on the planned opening on June 16 of the Shanghai Disney Resort, the company’s first theme park on China’s mainland.

It is relatively rare for China’s president to meet publicly with private business leaders, but the park is a prestige project for China, reflecting the government’s push to stimulate growth by boosting consumption and services.

Iger said: “What The Walt Disney Company has been able to achieve in China, I think, is a perfect example of cooperation, but it also came after years of understanding, years of building up a deep respect for one another and appreciation for each other’s interests.”

Iger arrived in China as a Chinese movie finds itself at the center of allegations of copying from Disney’s latest global animation hit “Zootopia.” The film translates as “Crazy Toy City,” compared to the Disney movie’s Chinese name “Crazy Animal City.” Online comments also say posters for both movies are strikingly similar.




 

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