So that’s how the holiday was spent
Print Edition
China’s leading social media platform WeChat has released a report on user behavior during the weeklong Spring Festival holiday.
Over the February 15-20 period, more than 768 million people participated in sending and receiving hongbao, or red packets, a 10 percent rise year-on-year, according to WeChat.
Users from Guangdong, Shandong and Jiangsu provinces grabbed the largest number of red packets, it said.
The most generous user this year was a man from Chongqing, who sent out 2,723 red packets over the six days. A man from Nanchang, capital of east China’s Jiangxi Province, was one of the luckiest people during the Chinese New Year, receiving a total of 3,429 red packets.
Hong Kong topped the shopping destination choices for mainland tourists, with Thailand and Japan in second and third places, respectively. Consumers from the post-1990s generation made up the largest portion in terms of overseas spending, WeChat said.
In the domestic market during the Chinese New Year holiday, users spend most in retail sector, restaurant and traveling, said WeChat.
During the six-day period, a total of 229.7 billion messages were sent on WeChat and 2.8 billion posts made on WeChat Moments.
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