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June 20, 2016

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Rules call for more domestic TV

CHINA’S television regulator yesterday issued strict limits on foreign-inspired TV programs in a bid to boost innovation and more homemade programs.

Programs based on foreign productions are not allowed to be broadcast on satellite TV channels without the approval of local regulators and a complete filing procedure, the State Administration of Press, Publication, Radio, Film and Television said in a notice.

Chinese satellite TV channels have in recent years copied a number of foreign TV programs by buying the copyright and making them into TV programs popular across the country.

For instance, “Running Man” broadcast on Zhejiang TV is a version of a variety show from SBS TV in South Korea, and another popular program, “The Voice of China,” was inspired by “The Voice of Holland.”

The broadcast of those foreign-inspired programs should first be recorded with local provincial regulators two months in advance, and the local regulators will report to the administration after approval of the program.

Satellite TV channels are allowed to broadcast only two such programs a year during the prime time of 7:30pm to 10:30pm.

Only one new program is allowed to be broadcast every year, but it cannot be broadcast during prime time in the first year, the notice said.

Since July 1, newly-imported TV programs will be banned from being broadcast immediately if it is not put on record as the notice asks. Furthermore, the TV channel will be banned from broadcasting any foreign-inspired programs for a year.

The administration said the new regulation came about as many TV channels were relying on foreign programs and had few original ideas.

The new regulation will boost innovation among domestic TV channels, it said.

Such innovative programs with Chinese cultural inheritance and characteristics can better carry Chinese Dream themes, socialist core values, as well as patriotism and Chinese fine traditions, the notice said.

The administration urged all TV institutions to view original programs as the core of their work, especially by increasing the proportion of original programs in prime time.




 

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