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November 21, 2014

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Show over for Pudong cinema

A MOVIE theater that opened in Pudong in 1954 will be demolished next year to make way for a new arts center.

Dongchang Cinema, on Laoshan Road W., was the first picture house to be built in the former Pudong County. Though it has been closed for a decade, for 40 years it was a popular attraction and fell out of favor only with the expansion of the Pudong New Area in the 1990s.

Next year it will be replaced by the Lujiazui Contemporary Artwork Exhibition and Exchange Center, a Pudong culture bureau official was quoted as saying by Youth Daily.

Built by the Huangpu District Cultural Bureau, the single story cinema was given a second floor in the 1980s, and expanded its offering to include cafes and video rooms, the report said.

At its peak in the early 1990s the cinema opened 23 hours a day and had an annual turnover of 1.7 million yuan (US$278,000). But by the 2000s, business was fading and the curtain fell for the final time in 2004.

Although the building will be demolished, several artefacts will be kept inside the new exhibition center, the official said.

A local resident surnamed Xiao expressed fond memories of the cinema online.

“I watched my first ever movie at the Dongchang Cinema and many more throughout my school years,” she said.




 

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