Officials to review rules on LED signs
Print Edition
LOCAL authorities are considering the introduction of new rules governing the use of LED advertising screens following a spike in complaints from the public, an official said yesterday.
Research into the matter is under way, said Lu Jianping, deputy director of the Shanghai Greenery and Public Sanitation Bureau.
Brightly-lit LED screens are a common sight across the city, with all manner of businesses using them to promote their services and distribute information. But for people living in their glare, they can be a nuisance.
A woman surnamed Wang who lives in Hongkou District said that for the past four years her home life has been badly affected by a huge advertising screen attached to an shopping mall adjacent to her apartment block.
“I have to draw a heavy curtain every night from 6pm to 10pm to keep out the light,” she said.
“It is very harsh and makes my family feel uncomfortable, particularly if we want to go to bed early,” she said.
She said she also wonders if long-term exposure to the artificial light might be damaging to her health.
Wang has twice complained to the district’s greenery authorities, but on both occasions was told that the brightness of the sign was within the permitted range, she said.
The authorities must strike a balance between the needs of local businesses and the concerns of the public, Lu said.
“There should be different standards depending on how close the signs are to people’s homes,” he said.
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