Related News
Locals can take a bite of Ecuadorian bananas
Online Edition
SHANGHAI residents now can buy the genuine Ecuadorian bananas at some of the local supermarkets.
This year’s Ecuadorian Bananas Promotion Week kicked off on May 23 in Shanghai at the Gubei Carrefour branch in joint collaboration between Goodfarmer and the Consulate General of Ecuador in Shanghai and Guangzhou.
"Our high-tech banana plantations are certified with international standards of quality, safety, and social responsibility," said Karina Morales Herrera, the Consul General of Ecuador to Shanghai. She also made known the fact that “Ecuador has become world’s number one exporter of bananas,” possessing a market share of over 30 percent.
According to Karina, the slogan “Ecuador Loves Life” is meant to convey the notion that bananas are grown by happy people, and as such, are intended to bring happiness to the Chinese consumer.
Global Ecuadorian banana exports in 2014 totaled 5,787,073.17 metric tons, with China representing 5.16 percent of this figure, according to the Central Bank of Ecuador.
The top 5 export destinations of Ecuadorian bananas are Russia (21.59 percent), USA (14.90 percent), Germany (11.72 percent), Turkey (7.33 percent), and China (5.16 percent).
According to China Customs, in 2014 Ecuadorian bananas experienced a surge in China, increasing more than 828% in value as compared to 2013. Similarly, Ecuadorian banana import volume substantially increased in the first four months in 2015, with a year-over-year growth rate of 302 percent.
As Ecuador aims to surpass the Philippines in becoming the largest exporter of bananas to China, Goodfarmer has successfully managed to become the lead Chinese domestic importer of Ecuadorian bananas after only three years.
“We have important partners in Ecuador who reliably send banana shipments every week, allowing us to offer our clients in China consistent quality,”said Liu Zhijie, President of Goodfarmer.
The delivery time of Ecuadorian bananas to China is approximately 35 to 40 days; however, this does not adversely affect banana quality, as they are shipped green and will be ripened in China, according to Liu.
Pean Didier, the store manager of Carrefour, said bananas are one of the most important produce items in Carrefour, and underlined Carrefour’s full support for future activities.
Source: produce report (www.guojiguoshu.com)
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
