Transformation of the everyday into magic
Print Edition
INTERNATIONALLY renowned artist Tokujin Yoshioka never stops surprising us by transforming everyday materials into magical objects and spaces and showing his exceptional ability to create boundry-extending design filled with strong emotion.
As the designer of the current Cartier Time Art exhibition at Power Station of Art, he once again showed his great talents by using the capacity of design to convey his own emotions.
“When I first came to this space I felt the great energy. It was used to be a power plant in 1897 and I was thinking how to best present the special characteristics of the space,” Yoshioka said. “In the exhibition space, I designed a corridor to create a journey from the history of Cartier along the way you walk to the future.”
In Cartier Time Art, Yoshioka intends to highlight Cartier’s unique beauty by merging two essential components: its historical tradition and his avant-garde ideas for the future. Throughout this temporal journey, one key element standing out is the daring spirit of Cartier’s watchmaker that has been imbued in the exhibition scenography. The perfect harmony instilled by Cartier’s craftsmen refines time itself to an art.
“I think people are always value the time: the historical time and the time of the future. I would like people to feel the time through this exhibition and be able to feel the future through my design installation in the last room ‘The Gate’.” Yoshioka said.
The Gate consists of 15,000 transparent fibers and when you walk through the layers of fibers toward the light you seem to experience walking into the future.
The glass cabinet presents unique concept watches, the Cartier ID One and ID Two, which are considered a foray into the future direction of watchmaking.
At the previous Cartier Time Art exhibition in Singapore, he brought his famous installation “tornado” that consisted of millions of plastic drinking straws piled into maze-like arrangements.
Yoshioka creates installations and interiors where people can feel the light with all of their senses. Also the space, with 3D films depicting the mechanism of the watch, wraps around the hearts of visitors, filling them with different emotions.
In the end, the important thing is experience.
“I want to focus on how the people’s sense could be stimulated throughout the exhibition and how the watches and people can be linked,” he said. “The most important thing for my design is not the form but the emotion and senses, which are intangible. Sometimes I used fragrance into my installation work to stimulate people’s five senses.”
Highly acclaimed for his unrestrained concepts and experimental creativity in a wide range of disciplines, Yoshioka is one of the most influential artists in the world.
He has won the Award of Excellence from the ID Annual Design Review for two years running. His designs have combine modernity with creative materials.
Some of his most important works are exhibited as a part of permanent collections in well-known museums such as the Museum of Modern Art (MoMA) in New York and the Pompidou Center in Paris.
Sometimes Yoshioka’s works come across as more art than design. “I think art and design are closely related. Instead of having art is white and design is black, the integration is obvious. This is not me or media that can tell; it’s for people to perceive. For me, the quality of the creation itself tells.”
Cartier Time Art
Date: Through October 12, 11am-7pm, (closed on Mondays)
Venue: Power Station of Art
Address: 200 Huayuangang Rd
Admission: 20 yuan (US$3.2)
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