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September 26, 2014

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Catering to the diverse needs of newlyweds

HOTELS are working harder than ever to give couples the wedding they have always dreamed about. In Hangzhou, dubbed the country’s “Romance Capital,” luxury hotels keep finding ways to attract customers and deliver something unique.

Although the traditional wedding feast remains very important, it’s no longer the sole focus like it was in the past.

Some hotels are offering an afternoon tea service before dinner, a cocktail party after dinner, fancy lighting during the reception, and in some cases, tailor-made jewelry and a designer wedding dress.

“Before many customers just followed the hotel’s instructions, but now they are more inclined to bring up their own ideas and they want the hotel to achieve that,” says Sammy Tong, public relations manager at Hyatt Regency Hangzhou.

She says customers pay more attention to the details now with some sampling dishes to be served at the wedding several times in advance.

Betty Peng, assistant director of Event Booking Center of JW Marriott Hotel Hangzhou, agrees.

“Today customers focus more on the uniqueness of their wedding and the experience of their guests,” says Peng.

The luxury hotel has responded by offering a steward to work with couples and organize the wedding. New options include a cocktail party after the meal while a music and light show can be customized to coincide when each course is served during the meal.

Hyatt Regency has a new service that will likely be popular with women, having a tailor-made Vera Wang wedding gown. The hotel takes interested couples to Vera Wang’s flagship store in Shanghai to make the gown.

Hilton Hangzhou Qiandao Lake Resort, which has always specialized in wedding photo shoots and outdoor receptions, now offers a wedding jewelry service.

“The hardware and food at luxury hotels are all good and similar to each other, so service is the way to attract more customers,” says Ella Chen, marketing and communication manager of the Hilton resort.

Landison Plaza Hotel Hangzhou’s marketing and communication officer Sabrina Shan says they are thinking of the couple’s long-term happiness, offering baby birthday celebrations and anniversary parties in the future.

Shan says that they are also finding more customers by promoting the hotel’s services in neighboring cities.

 

The following hotels work hard to create unique weddings for their customers.

Hyatt Regency Hangzhou

The hotel now offers a newly designed room where couples can rest and have some privacy during the reception. A banquet costs 9,000 yuan to 10,000 yuan (plus 15 percent service charge) per table of 10. The price per table drops to 4,988 yuan during non-peak times.

Address: 28 Hubin Rd

Tel: (0571) 8779-1234

Website: www.hyatt.com

Wyndham Grand Plaza Royale Hangzhou

Nestled in the northeastern corner of West Lake, the hotel offers a large ballroom with a rooftop terrace and a spectacular view of Baoshi Hill.

Address: 555 Fengqi Rd

Tel: (0571) 8761-6888 ext 6748

Website: www.wyndhamhotels.com.cn

Hilton Hangzhou Qiandao Lake Resort

Overlooking a beautiful and peaceful lagoon, Hilton Hangzhou Qiandao Lake Resort provides a beautiful setting for weddings. Book a 10-table wedding and receive 50 free guest rooms for a one-night stay. It costs 6,888 yuan plus 15 percent service charge per table. The newlyweds get a one-night stay in a Lake View Suite with breakfast for two people and a one-night stay in a Lake View Room for their first anniversary. The wedding reception also includes free use of the lawn for two hours and free Champagne.

Address: 600 Huanhu Rd N., Qiandao Lake, Chun’an

Tel: (0571) 6508-6666 ext 8816

Website: hangzhouqiandaolakeresort.hilton.com

JW Marriot Hotel Hangzhou

The hotel offers a 900-square-meter ballroom with a capacity for 50 tables. Prices range from 6,888 yuan to 13,888 yuan (plus 15 percent service charge) per table. The price drops to 4,988 yuan per table during the summer.

Address: 28 Hushu Rd S.

Tel: (0571) 8578-8888

Landison Plaza Hotel Hangzhou

The hotel in the city center boasts a 900-square-meter ballroom with capacity for 400 people. Wedding packages range from 4,688 yuan to 5,688 yuan per table. Couples who celebrate their wedding at the hotel can get discounts on baby birthday party packages.

Address: 333 Tiyuchang Rd

Tel: (0571) 8515-8888

Www.landisonhotels.com/hangzhou

Banyan Tree Hangzhou

Capturing the ambiance of Xixi Wetland Park, the Banyan Tree Hangzhou’s outdoor garden is a gorgeous setting for an intimate wedding celebration.

Address: No. 2 Mansion, Westbrook, 21 Zijigang Rd

Tel: (0571) 8586-0000 ext 7024

Webste: banyantree.com

DoubleTree by Hilton Hangzhou East

The hotel is in the heart of Hangzhou’s Economic and Technological Development Zone. It’s the first international full service hotel in the area, offering the largest MICE facilities in Xiasha area. The hotel’s professional banquet services and wedding planning team provide one-stop service to ensure every business activity and banquet is a complete success. Wedding packages range from 5,888 yuan to 7,888 yuan per table (plus 15 percent service charge).

Address: 600 Jinsha Ave

Tel: (0571) 8989-8888

Website: www.doubletree.com.cn/hangzhou

Four Seasons Hotel Hangzhou at West Lake

Boasting 13,000 square meters of green space and exquisite traditional Chinese architecture, it is a picturesque Eden for those seeking relaxation and serenity. Its ballroom features a lengthy foyer with a terrace overlooking the garden lagoon, which has a capacity for 18 round tables. Wedding packages for next year cost from 8,688 yuan (plus 15 percent service charge) per table. There is a minimum of 15 tables and 10 persons per table.

Address: 5 Lingyin Rd

Tel: (0571) 8829-8888

Website: www.fourseasons.com/hangzhou

Wyndham Grand Plaza Royale Hangzhou

It is located at the northeast corner of West Lake, within walking distance of Wulin Street.

It has a large Royale Ballroom with a unique window view of the hills around West Lake. The ballroom has a pre-function room and can be divided into two separate facilities. The outdoor garden with a magnificent view of West Lake is adjacent to ballroom and it is ideal for tea break or cocktail.

Address: 555 Fengqi Rd

Tel: (0571) 8761-6888

Website: www.wyndham.com




 

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